Milan Fashion Week SS27 Ends with Star Power and Historic

Milan Fashion Week SS27 ended yesterday, September 27, 2026, with global celebrities shaping the season's aesthetic. The week's final shows saw major star attendance at Fendi, Tod's, and Dolce & Gabbana. Shows in the French capital have already started.

At Fendi, attendees Rachel Zegler, Iris Law, and Maisie Williams were seen dancing before the show in a space transformed into a giant mirrored box. The music blended Adriano Celentano's 'Prisencolinensinainciusol' with Raffaella Carrà's 'Rumore'. Models Awar Odhiang and Mariacarla Boscono walked for Tod's, where Anna Wintour sat front row. The Tod's collection featured boxy suit jackets with even boxier shorts in coral, mustard, and crimson. Jennifer Lopez performed at Dolce & Gabbana’s Alta Moda show in Taormina’s 2000-year-old historic amphitheater earlier in the summer. She later attended the brand's Milan SS27 show front row in a 1920s-style suit and flat-cap, an outfit compared to Cillian Murphy's Peaky Blinders look.

Designer Transitions and Creative Leadership Changes

Key creative shifts defined the week. Jil Sander SS27 was designed by Simone Bellotti, the Italian designer who became creative director one year prior. His minimalist designs featured complex internal construction. Emporio Armani SS27 was the last collection designed by Leo Dell’Orco and Silvana Armani. Former Versace designer Dario Vitale will take over next season. At Max Mara, creative director Ian Griffiths focused on 'utility luxe' with earthy beige tones and military silhouettes. The brand, founded over 70 years ago, experienced renewed popularity with Gen Z in 2026 via platforms like Vinted and Depop.

Record-Breaking Events and Firsts Define the Week

Prada made history by opening fashion week for the very first time ever. It officially opened its new Prada Galleria space on the same day, described as part boutique, part museum, part restaurant, but referred to as a temple or cathedral. This move marks a symbolic rise for the brand. Other notable presentations included Meryll Rogge's sophomore collection at Marni and Maria Grazia Chiuri's sophomore collection at Fendi. Glenn Martens staged his farewell show at Diesel, after which he will devote himself exclusively to Margiela.

The Broader Calendar and Emerging Voices

The week was packed with events beyond the main runways. Vogue World took place at Galleria Vittorio Emanuele II on the first two evenings, with ticket prices already the talk of the town. The Italian 'Met Gala' of the CNMI Gala Dinner opened the Salvador Dalí exhibition at Palazzo Reale. Emerging designers also had a platform. Victor-Hart, a finalist in the Camera Moda Fashion Trust, presented his second full-fledged show, known for denim treatment in outerwear. Neithan Herbert, an Ecuadorian designer based in Mexico, prepared to debut in Milan. Loris Messina and Simone Rizzo, the founders of cult brand Sunnei nicknamed 'i Sunnei', will take over creative direction at Moschino.

All eyes are now on Paris, where LVMH prize-winner Julie Kegels opened shows on September 28, 2026. The transition was noted by commentator Isobel Van Dyke, who said, "It’s changeover day! The day that all the fashion press, buyers and models hop on the plane and head to Paris." In Milan, anticipation builds for a very special surprise event announced by The Attico founders Gilda Ambrosio and Giorgia Tordini, scheduled for Wednesday, September 23rd.