Victoria Beckham firm makes first profit

Victoria Beckham's fashion and beauty business has reported its first operating profit after 18 years. According to company accounts, Victoria Beckham Holdings Ltd made £7.3m in 2025, marking a turnaround from years of losses.

"We have all worked hard for a long time for this moment of profitability and growth," Lady Beckham told the Financial Times. She stated that after two decades, people no longer view her brand merely as a celebrity venture. "We've been very transparent about the problems that we had in the business but have recovered and are now growing at a sensible pace," she added.

Skincare success

The company's beauty division, launched in 2019, delivered one of its strongest performances to date last year. This success was driven largely by the popularity of her Foundation Drops product, which had a waiting list of 25,000 people. The skincare segment reportedly doubled in size as a result.

On the fashion side, the business delivered what the accounts described as "strong double-digit growth" overall in 2025. A recent Netflix documentary detailing Beckham's journey to establish her brand was credited with helping to boost sales, "with particularly strong momentum in denim and jersey". The series showed the former pop star talking about her attempts to overcome doubters to be taken seriously as a designer and entrepreneur.

Overcoming financial struggles

The documentary also highlighted past financial difficulties when the company was "tens of millions in the red". Her husband, Sir David Beckham, bailed out the business. He described on the programme how difficult it was for his wife to ask for more money, saying: "For her to have to come to me and say, 'Can I have some..." Lady Beckham acknowledged that without his belief, she would not have a business today.

In 2017, she secured a £30m investment by selling a 30% stake in the company to NEO Investment Partners, which launched a restructure.

Restructuring and future growth

Part of that restructuring involved tackling excessive waste, which Beckham admitted was "mindblowing". Examples included "flying chairs from one side of the world to another" and, according to NEO's David Belhassen, spending "70,000 a year" on office plants.

In a statement, Belhassen, who is chairman of Victoria Beckham Holdings, said the business is powerfully positioned for its next phase of profitable growth. He cited two complementary growth engines in fashion and beauty, plus an increasingly international customer base and a focused operating model.

CEO Sybille Darricarrère Lunel called achieving the first operating profit a landmark moment. She said: "Achieving our first operating profit is a landmark moment for Victoria Beckham and reflects several years of disciplined execution and strategic investment."