EsDeeKid's Rise to Fame Despite Anonymity
EsDeeKid, a masked rapper with a Scouse accent, has been making waves in the UK underground rap scene despite his anonymity.
The rapper, who raps from behind a mask that only reveals his eyes, recently performed at the All Points East festival in east London, where his set was described as "absolutely insane" with "constant energy".
Fans who attended the festival were undeterred by the mystery surrounding EsDeeKid's identity, with some even hoping that he is just a regular person from Liverpool.
"It's really good if it's someone who is completely anonymous, I think that would be a great thing for the underground," said fan Isaac.
EsDeeKid's rise to fame has been swift, with his debut album Rebel reaching number eight in the UK Official Albums Charts and number 23 on the Billboard 200 chart in the US.
His monthly listens on Spotify have "skyrocketed", with Dazed reporting that "half of Europe raps in his distinctive Scouse accent".
Danil Boparai, a content strategy director at Dazed, thinks that the hype surrounding EsDeeKid is justified.
"He brings a very raw energy which you see with his reluctance to do much press, no-one knows much about him, it's all about the music for him," Boparai said.
EsDeeKid's unique take on rap, combined with his medieval-style fashion aesthetic, has helped him to stand out in the music industry.
His tour, dubbed Council House Rat, will begin in North America in September and end in December with two hometown shows in Liverpool.
For fans like James, the anonymity element is a major part of EsDeeKid's appeal.
"I work in event promotion, I think giving yourself an aesthetic, something to cling to, something that people can watch is really important in the music industry, it makes you stand out," James said.
The BBC Newsbeat article, which was sourced from the BBC News website, provides a glimpse into the world of EsDeeKid and his rise to fame.
EsDeeKid's Tour Dates
EsDeeKid's Chart Performance
| Chart | Position |
|---|---|
| UK Official Albums Charts | 8 |
| Billboard 200 chart | 23 |
The article highlights the unique aspects of EsDeeKid's music and aesthetic, as well as the mystery surrounding his identity.
For fans like Zari, the rapper's presence is "very mysterious", but that's what brings people towards him.
And for Boparai, the Chalamet rumours may have been big for his brand, but having the music to back it up is crucial.
"EsDeeKid understands the internet," Boparai said.
"It is so important to come across as truly authentic and I think he does because he lets his music do the speaking for him.
"He also doesn't change his accent, he doesn't reveal his face.
"He's just him, take it or leave it.
